Web applications and internal tools
The system your operation actually runs on, replacing the spreadsheet three people keep their own copy of. The process stops depending on who remembers the exceptions.
Services
Websites.
Marketing sites, content sites and landing pages. Built for speed, accessibility and search rather than for a template gallery, and editable by your own team without calling anybody.
Where this usually starts
Your current site takes too long to appear on a phone, cannot be updated without a developer, or does not say what the business actually does. Most likely all three, because they tend to arrive together — a site nobody can edit is a site nobody edits, and a site nobody edits stops describing the business fairly quickly.
What this is
A website has one job, and it is usually one specific action: an enquiry, a call booked, a document downloaded, an application started. "A presence" is not a job. Deciding which single action the site is for, before any design work, is what separates a site that earns its cost from an expensive brochure that everybody is quietly disappointed by.
We build marketing sites, content sites and landing pages. Content lives in a form your team can edit without touching layout code. There is no page-builder sprawl, no stack of plugins holding the design together, and no theme you are frightened to modify in case something unrelated breaks.
How we approach it
What we think doing this well requires.
Performance is a design decision
Weight is budgeted while the design is still on paper, when changing a font or dropping a script is free. Optimising at the end means removing things somebody has already approved, which is why it rarely happens.
Accessibility is structural
Semantic markup, real buttons and links, keyboard operation throughout, visible focus and contrast checked against the actual palette. An overlay widget added at the end does not achieve this and is not a substitute for it.
Search fundamentals, not tricks
One h1 per page, a sensible heading order, unique titles and descriptions, canonical URLs, structured data, a sitemap, clean internal linking, and content written for the person reading it. That is the whole method, and it has not changed in years.
Editable without a developer
If changing a headline requires an email to us, the site will go stale within a year. The people who own the words should be able to change the words.
One thing, measured
Agree before launch what the site is for and instrument that one action properly, rather than collecting forty metrics that nobody reads and that answer no question anybody asked.
What you get
Everything on this list is a deliverable, not an extra.
- Design of every page and state, agreed before build starts
- Source code in your repository, under your account
- Content in editable files or a CMS, depending on how often you publish
- Deployment, DNS configuration and TLS
- Privacy-respecting analytics, if you want it, configured honestly
- Written documentation: how to edit, how to deploy, how it is put together
- A handover session, recorded if that is useful
Fit
Whether this is us.
Most unhappy projects were mis-scoped at the start rather than badly built. It costs nothing to be straight about this now, and it saves us both a call.
Best suited to
- Your current site loads slowly, particularly on a phone on a poor connection
- Nobody internally can update it, so it has not been updated
- It does not clearly say what the business does or who it is for
- You need one specific action to happen more often, and can name what it is
Probably not us if
- You want a template configured as cheaply as possible. Use a template — the good ones are genuinely good, and paying us to configure one is a waste of your money and our time. We would rather tell you that than take the work
- You need fifty pages of content live in ten days and nobody has written any of it. Design does not fill that gap, and neither does an agency
- The site is expected to fix a problem that is not a website problem. If enquiries have stopped for a reason that has nothing to do with the site, a new one will not bring them back
Related
Next to this.
Mobile applications
iOS and Android for staff in the field and for customers. Offline behaviour, store review and release management are part of the work rather than surprises after launch.
Healthcare software
Where this work goes deepest: claims and billing workflows, data exchange, reconciliation, audit trails and the formats healthcare actually runs on.
Tell us what you are trying to build.
Describe the problem in your own words. If we are not the right firm for it, we will say so.